Digital Marketing

Social Media

We strongly believe in the power of social media, and have a proven track record of helping our clients across many industries, expand their brand awareness, engage their customers and increase conversions.

It’s not as easy as you think!

1. Every industry is different, and requires its own strategy.
2. Set your goals, whether it be to expand brand awareness, gain a following, sell a product, or more.
3.Determine your audience, and what social network(s) they can be found on.
4.Create engaging and enjoyable content, making sure your marketing message reaches the maximum number of social consumers.
5.Post, tweet, pin, and upload on a consistent basis to keep your social community as engaged as possible.
6.Include social media promotions, ads, contests, polls, quizzes, etc…to expand your brand awareness even further.
7.Monitor your competition, and analyze theirs and your successes, and failures..

Internet Stats

47% of all Internet users are on Facebook
88% of Twitter users are on mobile
80% of Internet users on Pinterest are female
Nearly 2.1 billion people have social media accounts
Direct uploads of user videos to Facebook now exceed YouTube
1.5 billion people use Facebook
Average social usage time of 1.72 hours per day
80% of consumers expect brands to be present on Facebook
4.5 billion likes are generated daily


Web Analytics

This services are fueled by smart insights based on industry-leading real-time web statistics and the most powerful analytical software available.
Monitoring traffic is not only a way to calculate the number of visitors who experience your product or service on the web but also an invaluable means of quickly recognizing trends, analyzing your visitors’ habits, and making the appropriate adjustments.
We compile the best data from multiple sources into regular daily, weekly, or monthly custom reports to provide you with the most accurate and actionable information possible. Some examples of metrics we provide are:
Total number of people who visit your website
Geographic locations of visitors, including all countries, states, cities, or towns
How visitors are finding your website (important keywords and searched phrases)
How people interact with your website
Thorough conversion statistics for both lead generation or on-site sales
Click paths Return visitors
Mobile and tablet visitors
and more!

Our web analytics services include web marketing professionals,who monitor every individual client campaign, allowing us to determine rising trends and offer suggestions to increase website traffic and promote new traffic streams through SEO services, search engine marketing, and of course social media marketing.


 

Search Engine Optimization(SEO)

Search Engine Optimization Defined

Whenever someone searches for something online, search engines have to decide how to present results, and which results are the most relevant to the search.
The term “SEO” describes the ways in which people who operate commercial websites make sure their site performs well on search engines such as Google when potential customers search terms that are relevant to their product or service.
While SEO is a complex optimization process with several objectives, a simplified description would be that ensuring SEO functions well causes your website to appear higher up when viewing natural search results than other websites competing for the same market share..

With years of technical mastery and a passion for innovation, our team sets up your online business, suggests intuitive technology solutions, executes your digital marketing campaign and much more.

Some of our SEO Services Include:
  • Keyword research focused on your products, services, and geographic location.
  • Competitor analysis, which helps us to establish the most effective keywords for your campaign.
  • Website assessment and optimization, which allows us to analyze and re-tune specific, and often flawed, architectural elements of your website.
  • Development of high quality, influential inbound links.
  • Search engine submissions to allow the re-spidering of newly optimized sites.
  • Creative SEO copywriting and press release services.
  • Enhanced website traffic reports that provide daily, weekly, and monthly metrics to help track your website’s performance.

  • Search Engine Marketing

    This service constructs an immediate bridge between customers and your brand. This instant connection creates a new level of reach and exposure that is unobtainable by other means. .

    Where search engine optimization is the art of influencing your website’s natural, organic ranking, KM's search engine marketing service elevates your business to the peak of visibility across the major search engines and affiliate sites.
    With the high influence of “pay-per-click advertising” and banner ad marketing, the art of growing brands, companies, and services on the web has evolved into a tactical approach of SEO and SEM–one that requires a sharp understanding of inbound marketing, resource allocation, and problem solving.

    Our team offers the opportunity to:

  • Improve your visibility across the major search engines
  • Send channel-targeted traffic to your website
  • Increase ad effectiveness by raising your click-through-rate (CTR)
  • Get more mileage out of your budget by lowering cost-per-click (CPC)
  • Stimulate your ROI
  • Pay-per-click advertising (also referred to as “PPC marketing”) is effective because it has the potential to reach a broad-to-exact audience and can be fine-tuned to specific geographic locales, languages, regions, and distances from your business.
  • By determining your website’s strengths and weaknesses, analyzing your competitors, and implementing a healthy dose of keyword research, we can optimize a search engine marketing strategy that finds the perfect cohesion between budget and maximum exposure.
  • Banner Advertising
    A banner advertising campaign is a way for your company to develop an enhanced level of brand definition. Our team of designers skillfully wed typography, photography, and layout to create an inspiring and effective presentation of your brand across the web.
    Stimulating traffic and providing a concrete ROI is the foundation for all of our clients’ search engine marketing campaigns. Please feel free to contact us if you have any questions regarding search engine marketing or how KM's can help your company.